Set Up Facebook & Instagram with Shopify (2025) – Full Integration Guide | Agency AI - AI-Powered Marketing Automation
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Set Up Facebook & Instagram with Shopify (2025) – Full Integration Guide

Agency AI Team••4 min read
ShopifyFacebookInstagramTutorial
Facebook and Instagram integration with Shopify

Ready to connect your Shopify store to Facebook and Instagram in 2025? This guide breaks down how to use the Meta app to sync your products, run ads, and sell through your social platforms. Ideal for beginners and store owners looking to expand their audience through social commerce.

Integrating Facebook and Instagram with your Shopify store allows you to reach a broader audience, sell directly through social media platforms, and manage your marketing efforts efficiently. Follow this step-by-step guide to get started.

✅ Prerequisites

Before you begin, ensure you have the following:

  • A Shopify store with products added.
  • A Facebook Business Manager account.
  • A Facebook Page connected to your Business Manager.
  • An Instagram Business Account linked to your Facebook Page.
  • A Facebook Ad Account with admin access.

Note: Your Shopify store must not be password-protected, and your Facebook Page should be published. Shopify Help Center

🛠️ Step 1: Install the Facebook & Instagram App

  1. Log in to your Shopify admin panel.
  2. Navigate to Settings > Apps and sales channels.
  3. Click on Shopify App Store.
  4. Search for Facebook & Instagram by Meta.
  5. Click Add app, then Add sales channel.

This app will serve as the bridge between your Shopify store and your Facebook and Instagram accounts.

🔗 Step 2: Connect Your Facebook Account

  1. In the Facebook & Instagram by Meta section, click Start setup.
  2. Click Connect account and log in to your Facebook account.
  3. Grant Shopify the necessary permissions to access your Facebook Business Manager, Facebook Page, and Ad Account.
  4. Select the appropriate Business Manager, Facebook Page, and Ad Account to connect.

Ensure that you have admin access to all selected assets to avoid permission issues.

🛍️ Step 3: Set Up Facebook Shop

  1. If you don't have a Commerce Account, Shopify will guide you through creating one.
  2. Shopify will automatically sync your product catalog with Facebook.
  3. Review your product listings to ensure they comply with Facebook's Commerce Eligibility Requirements.

This setup allows your products to be showcased directly on your Facebook Page, enabling customers to browse and purchase seamlessly.

📸 Step 4: Enable Instagram Shopping

  1. Ensure your Instagram account is a Business Profile and linked to your Facebook Page.
  2. In the Facebook & Instagram by Meta setup, connect your Instagram Business Account.
  3. Once approved, you can start tagging products in your Instagram posts and stories, allowing users to shop directly from your content.

Note: Approval from Instagram may take a few days. Ensure your account has a credible presence and adheres to Instagram's commerce policies.

🛒 Step 5: Manage Product Availability

  1. From your Shopify admin, go to Settings > Apps and sales channels.
  2. Click Facebook, then Open sales channel.
  3. In the Products section, click View products to manage which products are available on Facebook and Instagram.
  4. To hide a product, uncheck Facebook & Instagram by Meta in the product's availability settings.

Changes made in Shopify will automatically sync to your connected Facebook and Instagram shops.

⚠️ Troubleshooting Tips

  • Permission Issues: Ensure you have admin access to your Facebook Business Manager, Page, and Ad Account.
  • Product Sync Errors: Check for missing product information like images, categories, or variants.
  • Account Eligibility: Your Instagram account must have an established presence and comply with commerce policies.

For detailed error messages and solutions, refer to Shopify's official documentation.

📹 Additional Resources

For a visual walkthrough, check out this tutorial:

✅ You're Ready to Sell on Social Media

Congratulations! You've successfully integrated Facebook and Instagram with your Shopify store. Now you can start showcasing your products, running targeted ads, and selling directly through social media platforms.

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